Toronto Food Photography Studio
Clients may participate in the food photo shoot with Jules Design either on-location or in-studio.
The intentional blurry backgrounds in a photo is called bokeh
Food Photography tends to differ from conventional product photographs in that there is more opportunity for creativity. As food elicits emotions, photographers can play various aspects of photography to elicit desire, appetite, amusement and more. Here are a few:
Point of View
At the dinner table, we receive the food sitting-down. As we observe the food at 45° degrees seated in our chair, this is familiar angle is called a the point-of-view shot.
Dead On Shots:
The food item is photographed at eye level parallel to the floor.
Bokeh
Bokey is a lovely photography technique to focus the viewer’s attention by way of blurring out the background and focusing on a specific area. The downside is that all other details in the image are lost due to the bokeh blur. This technique is best achieved with a macro lens, opening up the aperture as much as possible and reducing the ISO sensitivity on your camera (if there is too much ambient light). Alternatively, when using strobe lights, turn down those lights as appropriate.
Vignetting
In the old days, camera lenses were not very good and they would cause a dark blurry ring around the circumference edges of the image. Today we add those in postproduction with Photoshop because they look cool. In addition, a light vignette in the picture frames it and draws you into the center of the image.
Staging the Food
Food Photographers use a variety of techniques to make food look more appetising. Often, photographers present proteins almost raw to give it a plumper appearance. Food is superficially cooked on the outer layer to give it a finished appearance. Oil is often brushed on the item to give the product a succulent sheen. Glue is used to make milk look creamy. Motor oil is used in place of syrup for heavier viscosity. Glycerin and water are mixed and sprayed onto glassware to give the appearance of chilled condensation. The innovations never end.
Toronto Food Photography Experts
If you are looking for an expert to manage your next Toronto food photography project, than look no further than Jules Design. We have partnerships with leading food stylist; alternative, use our quality internal expertise for budget conscious projects. We offer in-house and on-location food photography service serving the southern Ontario region.
Toronto food photography studio
Jules Marketing & Design Inc.
25 Hollinger Road Unit 8
Toronto Ontario
M4B 3N4
T: 647.997.2793
E: [email protected]
W: https://www.julesdesign.ca/toronto-product-photography/